Report: Doppelgänger – An Analysis of Russia's Most Infamous Disinformation Campaign
The Digital Media Observatory Team
29 Jul 2025
In today's era of hybrid warfare, the boundaries between war and peace have blurred beyond recognition. Foreign Malign Influence Operations represent perhaps the most striking example of this shift – sophisticated campaigns where state and non-state actors systematically undermine social cohesion in target nations by manipulating how we consume information.
As part of our new series, the Digital Media Observatory has investigated one of the world's most notorious operations: Doppelgänger. This Russian state-linked disinformation campaign, which emerged in early 2022, earned its name through a web of meticulously crafted fake news websites designed to mirror legitimate sources. Through these digital doppelgängers, the operation spreads disinformation and amplifies divisive narratives across Western societies.
Our inaugural report examines who orchestrates Doppelgänger, how they exploit our interconnected information landscape, what they've accomplished, and what their true objectives really are.
Read the full report below!
